Life Flight Network Group 79-97

A project for a friend to help me solidify the client-focused design process from timeline to education in the logo design process of company branding.

Starting with on-boarding, I went through a brand discovery session with this client, analyzed his brand and shared what I came up with in a brand analysis presentation to solidify I understood where he was coming from. I educated him on typography and colors, and shared some logo concepts that fit within the brand personality he was going for. 

I designed and presented a few logo options for him to choose from (which actually ended up that he wanted a patch and not a logo at all, but we kept with it because the purpose of it was for me to get logo creation process kinks ironed out). 

Next, I made the revisions he asked for from his favorite of the option choices I had given him. The finalized product was presented and sent over with the file types he would need for production.

This process was outlined to take 6 weeks with a weekly video meeting for each step.

CLIENT

Life Flight Network Group 79 & 97

INDUSTRY

Air Medical Transport Services

SERVICES

Logo / Patch Design

Copyright 2024 Maryli by Design